Project Scope

Branding / Copywriting / Website Design / Social Media Asset Design / Merchandise Design

Hot, haunted, and highly intuitive: meet our most psycho brand yet.

Mother-daughter duo Molly Black and Olivia Rall had a vision: create a brand with bold design and a punchy voice that celebrated the multitudes of femininity through their line of clothing, accessories, and lifestyle products. The result? An identity as fluid and multidimensional as the people it’s made for.

We leaned into contrast and confidence, pairing bold, saturated color palettes with playful yet intentional typography. The logos, custom illustrations, and patterns were designed to feel just as at home on a silk scarf as they do on a baseball cap. We developed a brand personality that embodies the “wink” to your wild side: smart, slightly irreverent, and always in style.

For the website build, we treated e-commerce as an extension of the brand universe, creating an experience that feels less transactional and more immersive. Every touchpoint was designed with intention—layering editorial, energy, and product in ways that let each piece radiate off the page.