Mysa Hus

Written By LAB MPLS

Project Scope

Branding / Copywriting / Website Design / Social Media Strategy / Merchandise Design / Launch Strategy / Event Curation

A home built on a philosophy first—that’s what makes Mysa Hus unlike any other model house on the market.

Rooted in the Scandinavian concept of ‘mysa’ (to cozy up and be present), every detail of this home is designed to bring warmth, balance, and connection under one roof. Designing this brand wasn’t just about a logo or a color palette; it was about capturing a feeling that reflects the home's centering philosophy of wellness and connection before ground was even broken. Together with a nature-inspired color palette, Scandinavian-style patterns, and a brand narrative that paints the picture, Mysa Hus is now open.

LAB MPLS http://labmpls.com
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