Meet the new Interact Therapy. When they came to LAB, they wanted a brand that felt like the people behind it: warm, present, and rooted in connection. In a sea of clinical, cold, one-size-fits-all clinics, Interact Therapy is decidedly different.
The result is a soft, earthy palette and organic illustrations that carry forward the floral elements of their original mark, reimagined for their next chapter. Pastels replace the sterile blues and whites common in healthcare branding, paired with custom serif and sans-serif fonts that balance playfulness with a clean, professional edge.
Those textured illustrations also became the foundation for custom patterns that live throughout Interact Therapy’s office spaces, bringing the brand off the screen and setting the tone the minute families walk through the door.
The new website carries that same warmth online. Responsive and beautiful, it showcases every element of the brand and sets the tone for welcoming, quality care before families ever step inside.
The brand voice helps families navigate occupational, physical, and speech therapy, positioning Interact Therapy not just as a resource but as a partner in progress. The copy leads with heart while highlighting what makes them unique: clinical excellence, on-site care in trusted community spaces, and progress that shows up in everyday life.
New look, same quality care.
Take a peek at their new website to get the full brand experience!
“Working with Mollie and the LAB team to create my new brand and website was such a great experience! They took the time to really understand my business, my vision, and what I wanted the website to feel like. The whole process was easy, collaborative, and they were always willing to listen to my ideas and make adjustments along the way.”
~Rachel Olson
