Social Member
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Social Member --
Social Membership
Meet a vibrant community of fellow entrepreneurs and spread the word about your business.
Promotion
Connect with your ideal audience through quality marketing and sharing your brand story & services.
Social & Blog Promotion
We are here to tell your story with unique content dedicated year-round to Collective Members.
This includes:
+ One blog written, curated, and promoted by LAB that is dedicated to your business, including mentions in our Instagram feed, stories, and email marketing. This could be a “Meet the Expert” interview, tips and tricks in your field, or anything you have in mind!
+ Inclusion in ‘Friday Faves’ by tagging and resharing your content in weekly stories on the LAB Instagram account, recapping the happenings in The Collective community
+ Ongoing paid digital ad campaign promoting The Collective Directory
+ Dedicated IG Stories Highlight that promotes The Collective, plus a link in bio for easy access to the directory & market details
+ Branded social story + feed post designs that you can customize and re-share to promote your participation in The Collective
Website Promotion
A dedicated web page for The Collective and Member Directory connects your business to an engaged audience who loves discovering local brands.
The Collective webpage features blog content, event information, and a full lineup of The Collective members.
Print Promotion
Each business in The Collective will be featured in our biannual Collective Newspaper.
The Collective Newspaper highlights our members alongside a host of other unique local stories. Our Spring and Fall issues are launched at each Collective Market and distributed to over 30 locations around the Twin Cities.
Community
Connection is everything. Lean on fellow creatives and enjoy a curated selection of small business resources.
Workshops
From branding workshops to Q & A’s with copywriting experts, take your business to the next level with the professional support you need in quarterly workshops. Every workshop is free for The Collective Members.
Social Hours
Join us for quarterly gatherings at LAB. We will provide sips, bites, and business & brand discussions to engage with fellow entrepreneurs. View the topics of conversation below in the Calendar.
Slack Channel
Need a quick recommendation for a vendor? Want to meet with a member for coffee? The Collective Slack channel is an easy way to create ongoing connections, ask questions, and share updates about your business with fellow members.
Exclusive Discounts
Members receive discounts on these LAB services:
LAB Branding & Website Services: 15% off
LAB Workshops: FREE
LAB Space Rental: 25% off / 50% off if teaching a public workshop
FloDesk Email Program: 50% off your first year
Apply Today
$700
Membership and promotion ends at the end of 2024.
SOCIAL MEMBER
Applications will undergo a selection process to ensure the curation of a unique, quality group of Minnesota businesses.
Space for Social Members is limited!
Mark Your Calendars
February
Welcome Social Hour at LAB:
“Business Goals for 2024”
March
Branding Workshop at LAB
FREE for Collective Members
April
Social Hour at LAB:
“Engage IRL: In-Person Marketing Strategy”
&
Spring Collective Market at Glass House
May
Brand Messaging Workshop at LAB
FREE for Collective Members
June
Social Hour at LAB:
“Building Buzz: Spreading the Word About Your Biz”
September
Social Hour at LAB:
“Self-Care for the Solopreneur”
October
Content Creation Workshop at LAB
FREE for Collective Members
November
Fall Collective Market at Glass House
December
End of Year Celebration!
FAQ
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You will receive an email notification that you can sign up to be a member, and will also include an area to pay your fee online with a credit card and also setup auto pay for additional payments.
FOR MARKET MEMBERS: A 1 time fee of $995 (includes a $115 discount if you pay in full). Or 6 payments over 6 months, starting in February at $185 each month, a total of $1110. For both markets - a 1 time fee of $1300 (includes a $100 discount if you pay in full). Or 6 payments over 6 months, starting in February at $233.33 each month, a total of $1400.
FOR SOCIAL MEMBERS: One time payment of $700, or you can pay over 2 months at $350 each due in February & March.
You will be able to select which payment option is best for you. The first payment is due up front in order to secure your spot and officially start promoting your business.
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Absolutely! If you are interested in joining but are unable due to financial constraints, please email kate@labmpls.com.
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Yes! If you are not able to participate in the markets, a social membership is a great option. With ongoing promotion, connection to your community, and discounts on branding and space rentals, the membership is an investment in your business and yourself.
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Each application is reviewed with our mission and other members in mind to curate a unique set of businesses that offer a variety of products and services. We are building a membership base of creative, design-forward local businesses that are active participants in our community and ready to support one another. Emphasis is given to BIPOC and women-owned businesses, as well as brands that align with our mission.
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Yes! Nonprofit organizations receive a 15% discount on our memberships. Please provide your 501(c)(3) when applying.
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In order to create two uniquely curated markets, our team will assign each member to their market. We will inform you of which market you will be exhibiting at when you are admitted.
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While our goal is to have unique markets, we will have a limited number of spots for members who would like to attend both markets. For these select participants, the cost will be $1300 for the year.
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Not at the moment! We are developing a community of ongoing support, promotion, collaboration, and support for local businesses. The feedback we’ve received emphasizes the need for ongoing awareness, and not just selling in real life.
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Thanks for your application! Applications will close on January 31st and accepted members will be contacted on February 5th.
After you’re in, we’ll send more details your way!
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We are taking applications for 2024 now through Jan 31, 2024.
If you have any other questions, email Kate at kate@labmpls.com!