The Reset

Written By LAB MPLS

Project Scope

Brand Activation / Branding / Copywriting / Signage / Merch Design / Event Design / Vendor Curation

Inhale, exhale, and hit reset. We designed a branded activation experience at Galleria Edina rooted in wellness and connection. The brand we built for The Reset: A Wellness Experience is inspired by the pastel hues of cozy February days, with a clean, modern wellness aesthetic that supports a weekend filled with movement and mindfulness. ⁠

Additionally, LAB worked with the Galleria team to curate the event itself, strategically looping in top fitness studios in the Twin Cities, a pop-up market with local wellness vendors, and an opportunity for Galleria stores like Blue Mercury, Rothy's, and FACE FOUNDRIE to showcase their products.

LAB MPLS http://labmpls.com
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