Mahajan Spine & Joint

Written By LAB MPLS

Project Scope

Branding / Copywriting / Exterior Signage Design / Billboard Design / Print Marketing

Mahajan Spine & Joint is redefining how pain care is delivered. Simply put: treat the person, not the pain. After over a decade leading pain management in one of the nation's largest healthcare systems, Dr. Rohit Mahajan and his wife dreamed of opening their own clinic. They enlisted LAB to develop a brand that represented their unique approach.

Inspired by movement and centered on the lives of each patient, we developed a visual aesthetic that was both warm and approachable, appealing to both the Fargo, ND locals and their more rural clientele. Paired with taglines and brand copy that introduce their care philosophy in the friendly tone Dr. Mahajan is known for, the result is a brand that made a strong first impression long before the clinic doors opened.

LAB MPLS http://labmpls.com
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